// Writing
Notes from the studio.
Honest, practical writing on websites, custom software, and AI automation — no hype, numbers included.
WebsitesJuly 4, 2026·6 min read
What a Website Rebuild Actually Costs in 2026
Quotes for the same rebuild can range from $500 to $50,000. Here's how to understand what you're actually paying for — and where the money hides.
AI AutomationJuly 4, 2026·5 min read
5 Processes Your Business Should Automate with AI This Year
Not the hype version — five specific, boring, high-ROI processes where AI automation pays for itself within months.
Custom SoftwareJuly 4, 2026·6 min read
When to Build Custom Software (and When Not To)
Most businesses should buy, not build. Here's the honest decision framework we use — including the cases where custom is the only sane answer.